case study-2

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 Writing cultural criticism or the “think piece” – worth up to 75 points, repeatable 2x 

• A think piece is an article meant to be thought-provoking/to initiate conversation
• It aggregates research from multiple sources
• It analyzes/discusses a cultural concept, usually via pop culture
• It often uses personal narrative or takes a more personal approach

A think piece is similar to an ARP in that it collects research and argues claims. However, it is not academic writing. It does not need to be as rigorously structured, nor does it need to conform to academic standards.

A think piece usually addresses pop culture in a more critical/in-depth way. We tend to consume pop culture passively, but the think piece pushes beyond this passive state.

Often a think piece begins with a question or an experience: “What are we laughing at when we watch [TV Show]?” or “How [TV Show] Changed My Life.”

The writer then seeks out current research––much like in the SSI––and enters the existent conversation.

These need not be academic sources––often these are magazine articles, or other comparable articles that are discussing cultural concepts.

Now I want YOU to explore this style of writing, using the skills you’ve learned in the ARP and the information you’ve amassed throughout the class.

Here are some basic guidelines:
• Your article should be 400-600 words. It is important for you to be concise and thoughtful in your word choice. I do not want to see filler in here.
• Your article should have a clear question or experience which it explores. I do not want to be confused about what idea you are exploring.
• Your article should quote 3 secondary sources. These quotes should be short and useful, much like in the SSI.
• You may work with more than one primary source. You do not need to analyze these like we did in the PSA, but you should be specific (for example, what about [TV Show] made you think of [X]?)
• You should create an interesting title and find an accompanying image

 

Board 5-530-3

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In not less than 150 words, reply to this post. Reference in APA,

 

Other student response

 

Company Cash

            Companies are valued in different ways.  One way to determine what the market value of a company is by using the Weighted Average Cost of Capital, or WACC.  The WACC is simply the rate a corporation must earn to keep the return positive for their investors (Henderson, 1979).  If a company is struggling to maintain viable cash flow, they have many options available to them.  They can raise more capital through bonds, bank notes, preferred equity and common equity.

Bonds

While there are some differences between stocks and bonds, companies are wise to use both to raise much needed capital.  As with any investment, there are different levels of risk and reward with bonds.  High risk can bring high reward, but it can also bring high losses.  “The capital asset pricing model suggests that the mix with the best prospects for the future, considering both expected return and risk, will include bonds and stocks in proportion to outstanding market values” (Sharpe, 1973). 

Bank Notes

            Another way to raise capital is by issuing bank notes.  A bank note is risky though, and it does not gain any interest.  However, it can be presented by a customer at any time for its original value (Gorton, 1999).  It allows to company to have cash up front, that they can hopefully turn into profit.  That profit will then be used to repay the debt.

Preferred Equity

            A favorite of investors is preferred equity.  Preferred equity is usually a direct investment into the company.  They tend to have a fixed, preferential return that can be distributed back to the investors prior to other distributions.  One downside of preferred equity is that it tends to lack documentation.  However, they are becoming more and more popular for both investors and companies (Heller, 2012).

Common Equity

            If preferred equity is the favorite for investors, common equity is the opposite for many companies.  Common equity an expensive way to raise capital.  There are usually fees involved and unique pressures of supply and demand from existing shares.  One way that companies can manage that cost is by choosing the right exchange to issue it through.  While the Security and Exchange Commission (SEC) is mandate by law to protect investors; the reality is that the market itself may impose tougher sanctions than the SEC (Bethel & Krigman, 2008).

Conclusion

            WACC is one of the more favorable ways to value a company.  However, you cannot just use it in any way you wish.  However, is used correctly, “WACC-based real-option valuation as an alternative to risk-neutral-based real-option valuation…may be preferable for educating associates, clients, and colleagues about risk-neutral pricing” (Arnold & Timothy, 2004).  Much like the wise woman of Proverbs 31, companies and investors both need to do quality research before attempting to raise capital.  “She considereth a field, and buyeth it: with the fruit of her hands she planteth a vineyard” (Proverbs 31:16, King James Version).

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                                                Review Test Submission: Ch. 4 Quiz

 

                                                Course  14FABUS413301 PROMOTION STRAT

 

                                                                                Test Ch. 4 Quiz

 

Question 1                                                                                                                                          0.5 out of 0.5 points

 

Which type of message appeal is most useful for new brands?                                  

 

                                               

 

Question 2                                                                                                                                          0 out of 0.5 points

 

               

 

Which of the following is NOT an advantage of using humor in ads?                                        

 

Question 3                                                                                                                                          0 out of 0.5 points

 

               

 

Anything that detracts from the quality of the communication process is referred to as:                               

 

Question 4                                                                                                                                          0.5 out of 0.5 points

 

               

 

Which type of ad content is most appropriate under conditions of high involvement?                    

 

Question 5                                                                                                                                          0 out of 0.5 points

 

               

 

The fact that Jell-O can put their name on popsicles is a result of which concept?                                              

 

Analyzed Results

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Deliverable Length: 200 words

Analyze the results below. 

Be sure to consider the respondents’ self-reported brand preference and the choice in the taste test. Assess the implications. How can a marketer use the results in its marketing communications plan?

Be sure to attribute your sources in a professional manner.

Results below:

The aim of the taste test was to figure out the customer’s perceptions regarding Cliff’s homemade Vanilla ice cream and how the views compared with Ben & Jerry’s Vanilla ice cream. I targeted two market segments which comprised of children and adults up to 40 years old. In this case, 3 out of the 7 participants used for the test were minors between the ages of 12 and 18 years. The brands were labeled A and B before the participants could taste and issue the respective ratings. The ratings were selected on a scale between 1 and 5, where 1 represented the worst and 5 the best rating.

First, the participants rated five dimensions of taste that included; creaminess, sweetness, aftertaste, flavorness and texture. Secondly, they provided ratings on the overall taste of the ice cream. They then rinsed their mouths before moving on to the next brand. After the tests were completed, the participants were asked to name the brand they normally use. 

In this test table, participants would circle the number that matched their rating.

  These are the Results

How is the creaminess? 

1

2

3

4

5

How does the ice cream   taste? Is it sweet enough?

1

2

3

4

5

How is the aftertaste? 

1

2

3

4

5

Do the flavors meet   your expectations?

1

2

3

4

5

How is the texture? How does the ice cream feel on your mouth?

1

2

3

4

5

How is the ice cream overall?

1

2

3

4

5

In the end, the results suggested that Ben & Jerry’s Vanilla ice cream was more creamy, sweet and tasty overall. Notably, the most participants (5 out of 7) agreed that Ben & Jerry’s provided tasty ice cream in overall.

However, the results on aftertaste implied that the two brands provided equally likeable products. In addition, the sweetness aspect yielded the lowest ratings (an average of 3) for Cliff’s homemade. 

This means that the management should improve in this aspect in order to remain competitive (Ghose & Lowengart, 2001). 

The participants were aware of the important aspects of the ice cream market as most of them (5 out of7 ) positively identified the brand that they used.

References

Ghose, S., & Lowengart, O. (2001). Taste tests: Impacts of consumer perceptions and preferences on brand positioning strategies. Journal Of Targeting, Measurement And Analysis For Marketing, 10(1), 26-41. 

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                                Review Test Submission: Quiz-Week 1

 

                                Course  15SPBUS301350 BUSINESS LAW & ETHICS

 

                                                                Test Quiz-Week 1

 

 

 

Results Displayed             All Answers, Submitted Answers, Correct Answers, Feedback

 

Question 1                                                                                                                                          0 out of 2 points

 

Which of the following is not a purpose of law?

 

Question 2                                                                                                                                          2 out of 2 points

 

Legal and equitable remedies:                                  

 

Question 3                                                                                                                                          2 out of 2 points

 

Administrative regulations are promulgated by:

 

Question 4                                                                                                                                          0 out of 2 points

 

Which of the following is an example of a law that provides compromises?

 

Question 5                                                                                                                                          0 out of 2 points

 

Which of the following is not a source of international law?

 

 

 

Ann Harris only

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Int  

Integrating Understanding: Pick Two Theories

 

Integrating Understanding: Pick Two Theories

Integrating Understanding:Pick Two Theories

Objectives:

Choose any two (or three if you like) theories from this unit; compare and contrast how they relate to each other. For example, how do uncertainty reduction theory, social penetration theory, and social exchange theory create a means for explaining and predicting human behaviors in forming, maintaining, and ending relationships? You also may go back to the previous unit to find theories to compare and contrast. For example, how might cognitive dissonance theory explain a decision that is explained by social exchange theory, but might be more deeply understood by referring to cognitive dissonance behaviors.

Choose any two (or three if you like) theories from this unit; compare and contrast how they relate to each other. For example, how do uncertainty reduction theory, social penetration theory, and social exchange theory create a means for explaining and predicting human behaviors in forming, maintaining, and ending relationships? You also may go back to the previous unit to find theories to compare and contrast. For example, how might cognitive dissonance theory explain a decision that is explained by social exchange theory, but might be more deeply understood by referring to cognitive dissonance behaviors.

 

Making Connections: Theories for Life

  • Not completed (REQUIRED)
  • Discussion
  • 1

Objectives:

  • 2.2

Hi All — Whenever you find a current treatment of one of the theories we discuss this week, please bring it into the approprite week’s discussion. If you cannot find an article yourself, critique one of those below. The New York Times (Jones, 2014) discusses how long-married couples cope with marriage that has become too predictable. The suggested strategies are not on our list: 1. Sneakers — seeking novelty outside the relationship 2. Quashers — resigned to the good that remains. This is similar to selection — selecting to satisfy predictability over novelty. 3. Restorers — who try different things to add spice to their romantic life. A number of approaches are suggested: do you think any of them resemble the strategies we study? See also article about partners wanting autonomy and connection – to be single and together. Reference Jones, D. (2014, Jan. 31). Good enough? That’s Great. Accessed at New York Times at http://www.nytimes.com/2014/02/02/fashion/good-enough-thats-great.html DePaulo, B. (2015, Aug. 3). Why so many partners want to be both single and together. Living Single. Accessed at https://www.psychologytoday.com/blog/living-single/201508/why-so-many-partners-want-be-both-single-and-together?utm_source=FacebookPost&utm_medium=FBPost&utm_campaign=FBPost« View lessExpand viewTo resize a view: Hold down key combination Shift, Alt, + or Shift, Alt, – or Move below handle

Hi All — Whenever you find a current treatment of one of the theories we discuss this week, please bring it into the approprite week’s discussion. If you cannot find an article yourself, critique one of those below.

The New York Times (Jones, 2014) discusses how long-married couples cope with marriage that has become too predictable. The suggested strategies are not on our list:

1. Sneakers — seeking novelty outside the relationship
2. Quashers — resigned to the good that remains. This is similar to selection — selecting to satisfy predictability over novelty.
3. Restorers — who try different things to add spice to their romantic life. A number of approaches are suggested: do you think any of them resemble the strategies we study?

See also article about partners wanting autonomy and connection – to be single and together.

Reference

Jones, D. (2014, Jan. 31). Good enough? That’s Great.  Accessed at New York Times at http://www.nytimes.com/2014/02/02/fashion/good-enough-thats-great.html

DePaulo, B. (2015, Aug. 3). Why so many partners want to be both single and together. Living Single. Accessed at https://www.psychologytoday.com/blog/living-single/201508/why-so-many-partners-want-be-both-single-and-together?utm_source=FacebookPost&utm_medium=FBPost&utm_campaign=FBPost

Integrating Understanding: Pick Two Teoriesegratingnding: Pick Two Theories

Integrating Understanding: Pick Two Theori

BB # 4 reply & question

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 Come up with reply and question to the following post:”

Since the day I entered the workforce, I have been conducting sales in many forms. From Inside sales with a hundred prospect cold calls a day, at retail, outside sales and till this point working as Business Account Executive. The sale is indeed the act of presentation and as well as representation.  When it comes to sales, the key to obtain the imminent sale method is by building a smooth rapport with customers or clients in the first impression.  Any successful sale individual would pursue a sale with questionnaires but not a hard-selling technique. The hard-selling method will literally make customers feeling uncomfortable and it is just leaning towards the failing point. Customers are willing to work with sales associates who are proficient in product knowledge, charismatic and most importantly having a positive attitude.  These all are the gist of the sales method and customer relation in a brief.

        Now, it comes down to the point for discussion 4. The scenario is that the high-end boutique store sale is declining and receiving customers negative feedback and how shall I carry it back to the busy and optimistic working environment. The irony is that sales associates working at the boutique store selling high-end clothing brand only making $15 per hour. Actually, I am not surprised at all their business is in decline since they don’t show much of the value even to their employees. Since there is no extrinsic motivational determinant, in order to have that intrinsic motivation is on a divergent path. To verify the concept of principal-agent rule, I believe there might be a manager or supervisor who is working on behalf of the owner. First of all, I have to initiate with that individual to evaluate his or her performance. I am pretty sure any manager or supervisor is working with percentage bonuses, they are distributed 1 to 2 % of the bonus from the revenue of monthly sale cycles. In this incident, the sale is actually declining, then there may not be any sales bonus at all for a sales supervisor or a manager. Leadership is extremely important, too. If these leaders who are leading the sale in the retail store doesn’t have what it take to lead and influence others to motivate, we may as well switch that person with someone whose skills are aligned with leadership. Secondly, it absolutely doesn’t make sense to subsidize a $15 per hour wage, I don’t believe in commission at this point, because the business is in decline, we need to raise the hourly wage to at least $18 plus incentive bonuses. That might be bold and risky but we have to try it no matter what. In this point in time, we need to attract customers with promotions, discounts and we even need to rely on social media paid advertising page as there are blowout sales going on to invite more customers. Along with that, we should introduce a referral program, loyalty discount and so on. Who doesn’t love deals? Everyone does! After I rated $18 per hour minimum wage for my employees,  I will put employees into a group and divide each group. If I just started announcing base pay plus commission, there won’t be any unity and they will conduct the hard-selling method to customers, then we won’t make any sale afterward. Also, the commission structure is also competitive, unless I divide them into groups, each sales associate will literally prove the first come first serve technique. It doesn’t look good and lacks a class when sales associates are targeting on one customer. That’s the reason why I will divide them into a group, introduce my employees with a bonus incentive structure. I will pay every bonus check equally every single week. That will intrigue them to work in a healthy and united competition group in order to gain more sales. The incentive includes other bonus items such as store discounts, draft pick for prizes and many other fun structural bonuses.  Now, it seems like an apparent and enjoyable working environment. I will substitute the current store manager with the hardworking and stupendous individual in order to change the culture back to the fun and active working environment. Since that boutique store is in Manhattan, with this improved new strategy and hierarchy, I am confident that everyone will be giving their best to meet the demand and we will make sure that we can extend our business for many years from now on.

        To sum up, this is how I will intervene and shuffle, improve and readjust all these flaws and get it back to the retail environment where everyone will be euphoric and attentive to present the best value for the interest of customers and the business. “

Your brand Update (strictly no plagiarism, low quality work will be disputed)

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What is your favorite brand of sandwich cookie? If you’re like most Americans, chances are it’s Oreo. In fact, Oreos are so popular that many people think Oreo was the original sandwich cookie. But they’re wrong. Sunshine first marketed its Hydrox sandwich cookie in 1908. Hydrox thrived until 1912, when Nabisco (now part of Kraft) launched Oreo. With Nabisco’s superior distribution and advertising, Hydrox was soon outmatched. By 1998, Hydrox sales totaled $16 million, while Oreo’s revenues were at $374 million. Hydrox has been purchased by Keebler (subsequently purchased by Kellogg), whose elves are trying to give the cookie a major facelift. You are part of the Keebler team deciding what to do with the Hydrox brand.

Purpose: To show students how important branding can be to product success. Students try to relaunch the Hydrox cookie brand (the original chocolate sandwich cookie) by investigating branding issues, including brand name and brand mark, determining the role of packaging, and assessing the feasibility of brand extensions

Instructions:

Document your activities and exercise in this application exercise assignment. Keep good notes that you will submit as part of this assignment.

Activities and questions to answer:

  1. Can you re-create Hydrox through a name change? What kind of brand name could go head-to-head with Oreo? (Most people unfamiliar with Hydrox think it is a cleaning product.) Make a list of five possibilities to be submitted with this assignment.
  2. Next, how can you package your renewed sandwich cookie to make it more attractive on the shelf than Oreo? What about package size? Draft a brief packaging plan for the new Hydrox (or whatever name you chose).
  3. Can you modify the original formula to make something new and more competitive? Will a brand extension work here? Why or why not?

Assignment 1

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  1. Instructions:
    • View Assignment 1 Overview
    • Part 1: Record or upload your speech (Video Recording)
    • Part 2: Complete the self review (Written Review)
    • For technical difficulties reach out to me via email (horner@strayer), or phone (240) 484-4353
      PART 1: RECORD OR UPLOAD YOUR SPEECH:
    • Refer to your outline or speaking notes to deliver your speech. Do not read your notes word for word.
    • Getting started with your recording:
    • Select the “Webcam Recorder” from the “Mashups” button below.
    • For more detailed recording instructions, you may also refer to the following guide: Recording a Video
    • You may rerecord your speech as many times as you wish before submitting the recording for a grade. For help previewing, clearing, and/or rerecord an existing speech, refer to the following guide: Video Tips and Assignment Support
    • For instructions on how to use a mobile device, you may also refer to the following guide: Mobile Device Recording
    • — Font family –Andale MonoArialArial BlackBook AntiquaComic Sans MSCourier NewGeorgiaHelveticaImpactSymbolTahomaTerminalTimes New RomanTrebuchet MSVerdanaWebdingsWingdings– Font size –1 (8pt)2 (10pt)3 (12pt)4 (14pt)5 (18pt)6 (24pt)7 (36pt)– Format –HeadingSub Heading 1Sub Heading 2ParagraphFormatted Code– Font family —- Font size —Path: pWords:0

65 points   

  1. If you are submitting the video recording as a file, use the following option.
    1. Attach File
  2. PART 2: SELF REVIEW
    After you have completed your speech, address the following reflection questions. This reflection helps you step back and take a second look at your work, with an eye on improvement and highlighting your achievements!

    To replay your speech:

    • Select the Preview Button above your video entry
    • For more detailed instructions on previewing your video, review the following guide: Video Tips and Assignment Support
    • Address the following self review questions:
      (Please number and address all 5 questions)
    1. How clear and consistent are the speech and visual quality? Are there parts that are difficult to hear and see? If so, note those concerns here.
    2. Does the speech meet the time requirements set by the assignment’s guidelines? If not, what could have been done differently?
    3. As a speaker, how well did you focus on the speech topic and connect with the audience? Explain.
    4. Is the speech delivered with strong eye contact, an expressive voice, and good non-verbal communication (gestures or other physical movements). If so, celebrate and elaborate here. If not, describe changes you will make for the next speech.
    5. Describe one thing you did well in this speech. Describe one thing you would change about your speech.
    6. Any additional comments are welcome.— Font family –Andale MonoArialArial BlackBook AntiquaComic Sans MSCourier NewGeorgiaHelveticaImpactSymbolTahomaTerminalTimes New RomanTrebuchet MSVerdanaWebdingsWingdings– Font size –1 (8pt)2 (10pt)3 (12pt)4 (14pt)5 (18pt)6 (24pt)7 (36pt)– Format –HeadingSub Heading 1Sub Heading 2ParagraphFormatted Code– Font family —- Font size —Path: pWords:0

comm

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You’ve come to the realization that you are tired and need an unscheduled vacation from classes.
Of course this is completely unheard of, thus you now have the task of convincing the dean of
your respective college (Business, Arts and Sciences, etc.) that you deserve a week off with no
consequences. The reason for the excused absence is up to you.
As you can well imagine, this is going to take some careful planning prior to composing your
email for the dean. Preparea word document that details your planning. Be sure to take the time
to prepare the following
1. Your analysis of the situation. Write a brief paragraph describing the objective of this
email. Define your audience. Why specifically do you need to take a week off from
school? What do you anticipate will be the reaction to your request? What do you need
to say in order to sway opinion in your favor?
2. The information you’ve gathered before you begin writing. Include the key pieces of
Do you have a medical condition that would
information that you will use to compose your email. For example, what, if any, has been
your prior experience with the dean?
warrant time off? Is there research that supports the idea that an unscheduled week
away from classes would be of greater long-term value than actually attending classes.
Do you have a plan for making your instructors aware and for how you will make up
work? What additional arguments do you think will help sway the dean?
Get organized. Put an outline together to show how you see your email coming
together.
3
art 2: Writing/Completing
After you’ve completed your planning, compose your email to the dean. Keep in mind the value
of a strong subject line. Think about the appropriate length of the email.
Remember that not all information gathered would necessarily go into your email. The
information however may be critical in helping you to formulate your email.
Be sure to attach your planning to your email and send me both before class on February
13.