Review Test Submission: Ch. 4 Quiz

 

                                                Course  14FABUS413301 PROMOTION STRAT

 

                                                                                Test Ch. 4 Quiz

 

Question 1                                                                                                                                          0.5 out of 0.5 points

 

Which type of message appeal is most useful for new brands?                                  

 

                                               

 

Question 2                                                                                                                                          0 out of 0.5 points

 

               

 

Which of the following is NOT an advantage of using humor in ads?                                        

 

Question 3                                                                                                                                          0 out of 0.5 points

 

               

 

Anything that detracts from the quality of the communication process is referred to as:                               

 

Question 4                                                                                                                                          0.5 out of 0.5 points

 

               

 

Which type of ad content is most appropriate under conditions of high involvement?                    

 

Question 5                                                                                                                                          0 out of 0.5 points

 

               

 

The fact that Jell-O can put their name on popsicles is a result of which concept?