Due 8am tomorrow

Week 4 and worth 200 points

At the end of this course, you will have created a marketing plan for a hypothetical product-based company. Each assignment focuses on a different section of the overall marketing plan. For Assignment 1, you will compile information on the company’s background information, an environmental analysis, your company’s short and long-term goals, and a SWOT analysis.

For information on Website analytics, visit Google Analytics at http://www.google.com/analytics/why/.

Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.

Write a five to six (5-6) page paper in which you:

  1. Write an introduction to your company. Describe your company, its location, and the product it makes or the service it provides.
  2. Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.
  3. Determine the primary and secondary target markets for your company. Next, analyze the primary and secondary target markets that you identified for your company. Be sure to cover the 4Ps, 5Cs and STP.
  4. Decide the main goals that you would like to achieve within the next year (short term) and the mains goals that you would like to achieve within the next five (5) years (long term). Determine the most appropriate ways to measure both short- and long-term goals. Note: Consider the following metrics: tracking downloads of Website content, Website visitors, increases in market share, customer value, new product adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement.
  5. Develop both a SWOT analysis and needs analysis for your product. Each analysis should examine four (4) strengths, weaknesses, opportunities, and threats for your company.
  6. Use at least four (4) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

HR Application

Below are the requirements for this week’s assignment.  As you read through the requirements, remember that there are three areas that you need to answer in your assignment:

HRA 360 HR Application 3 Paying for Performance! 

You are the Compensation Manager for a large company that manufactures bicycles. The Operations Department of the firm is responsible for manufacturing the bikes, which is done in an assembly-line fashion. The process is quite man-power intensive. The operation makes use of 22 different assembly lines, each of which is able to produce one bicycle every sixteen minutes. Each line requires eight workers to fully staff the line. The lines run in two shifts and hence, the nearly four hundred assembly-line workers comprise the vast majority of employees of the organization, there being only 21 employees in other areas. 

Your company embraces the following core values: 1. We are committed to providing bicycles of consistently high quality for the lowest price. 2. We will always deal ethically with stakeholders. 3. We value our employees and strive to include career-oriented persons in our staff. 4. We are a family-oriented organization and will work with our employees to resolve family issues promptly. 

You have been tasked to develop a pay-for-performance plan for all assembly-line workers that will perform three functions: 
1. Appeal to the assembly-line workers 
2. Meet the tenets of the core values 
3. Serve to improve performance overall by reducing the time to make one bicycle by ten percent Your assignment is to design the plan. 

Explain the rationale for your design. Be specific. Your assignment should not require more than two pages written in APA format (double-spaced, 12- point font) to complete this assignment. Your work will be graded on completeness, clarity, originality, interest, APA format, grammar, and spelling and punctuation.

Personal Leadership/Ethics Statement

Personal Leadership/Ethics Statement You will write a personal leadership/ethics statement based on the resources provided below. It should be 3-5 pages long excluding the cover and reference pages. Use a minimum of three sources for your paper. In addition to the paper, you will create a PowerPoint presentation that should not exceed 10 slides. Be sure your presentation succinctly covers the major points in your leadership/ethics statement. Please include your MBTI type, the accompanying approaches your type is likely to use when dealing with ethics issues, and a discussion regarding the theories most applicable to you and how you believe you will use them when faced with an ethics-based question in your workplace. In addition, please pick a culture different from your own (refer to Hofstede’s Cultural Dimensions, http://geert-hofstede.com/national-culture.html) and briefly explain how your leadership/ethics approach may alter in that venue. To help write the paper and PowerPoint presentation, please view the videos found in Webliography and labeled Unit 6 Reading-Videos. It will be helpful to take notes as you view the videos. Also, watch the MBTI-Ethics PPT presentation, and complete the Jung Typology test. Jung Typology Test™ I am ENFJ Extravert(56%) iNtuitive(50%) Feeling(12%) Judging(44%) •You have moderate preference of Extraversion over Introversion (56%) •You have moderate preference of Intuition over Sensing (50%) •You have slight preference of Feeling over Thinking (12%) •You have moderate preference of Judging over Perceiving (44% ID: GB580-06-08-AS

 

GB580-2: Formulate strategies that benefit organizational performance by applying
leadership skills.
GB580-4: Integrate ethical and social global considerations into strategic decisions.

Instructions:
Personal Leadership/Ethics Statement and PowerPoint Presentation
You will write a personal leadership/ethics statement based on the resources provided

one page answer

Style (times, 12, double space, one page)

 

After reading/watching the below articles and videos, address the following question:

 

    Are you clear where you stand on the debate for raising the minimum wage? 

 

 

 

 

Resources( not necessary to go over them all):

1.     https://www.youtube.com/watch?v=tQE0ldkiKo0&list=PLDmeMSb3xqA9KKZQCZeP-8L-kR0qCiAxJ

2.     https://www.youtube.com/watch?v=Jqzq5Kxcr7U&list=PLDmeMSb3xqA9KKZQCZeP-8L-kR0qCiAxJ&index=5

3.     https://www.youtube.com/watch?v=jjeM-LEy9Z4&index=8&list=PLDmeMSb3xqA9KKZQCZeP-8L-kR0qCiAxJ

4.     The Living Wage Rage

Since President Barack Obama called for a minimum wage increase during his State of the Union remarks back in 2013, 17 states and the District of Columbia have increased their minimum wage— including four states where voters approved minimum wage increases on Election Day in 2014. Cities and counties have also taken action, with 29 local jurisdictions including Berkeley, Calif.; Chicago; Las Cruces, N.M.; and Montgomery County, Md. raising the wage floor.

A number of companies are acting on their own to increase their minimum wage and expand paid leave opportunities. Companies taking steps to this end include Wal-Mart, Disney, Gap, TJX Companies, Target, IKEA, Aetna and Starbucks. In April, Wal-Mart raised its lowest starting wage to $9 per hour, with a promise to raise it to $10 by February 2016. And as for paid leave for employees, Microsoft and Netflix are two companies that recently announced separate plans to give more time off to eligible workers who are new parents, the White House report said.

The “Fight for $15” protests on April 15, 2015, which pressed companies to pay their workers a minimum of $15 per hour, were expected to include 60,000 protesters in 200 cities and 40 countries. The movement has moved beyond just fast-food workers to include retail employees, childcare workers, adjunct professors, home care providers and airport workers.

While the SEIU-funded “Fight for $15” movement took credit for McDonald’s recent raise at its 1,500 restaurants run by company headquarters (though not for employees at its 12,500 franchisees), it simultaneously criticized the raise of just under $10 an hour as a “publicity stunt.”

As for Fight for $15’s accomplishments thus far, the movement is quick to note in its press releases that Seattle and San Francisco have ordinances in place to gradually raise the minimum wage to $15. The goal of the movement is to raise the minimum wage to $15 an hour – it has not been successful, nor has it increased unionization.

Despite the union organizing objectives of the movement, remarkably few representation petitions have been filed seeking union elections in the fast-food industry since the founding of “Fight for $15” movement.

HR professionals should be cognizant of any support for and participation in “Fight for $15” activities among their own employees, as it is certainly an early warning sign of future serious union organizing activity.

 

5.     ‘Fight for $15’ Protests: Prepare for Stepped-Up Pay Demands By Allen Smith

The “Fight for $15” protests on April 15, 2015, which pressed companies to pay their workers a minimum of $15 per hour, were expected to include 60,000 protesters in 200 cities and 40 countries. The movement has moved beyond just fast-food workers to include retail employees, childcare workers, adjunct professors, home care providers and airport workers.

Molita Spaulding, a home care worker from Miami, said, “I’ve dedicated my career to caring for other people. I love my work, and it matters a lot to a lot of families. But my job pays me so little that it’s harder and harder to make ends meet. I stepped up to join the Fight for $15 with my co-workers to speak out for stable, quality home care [and] a wage we can live on. We help people live with dignity. We should be paid enough to pay our own bills.”

“HR should care because this is the new union movement,” Michael Lotito, an attorney with Littler in San Francisco, told SHRM Online. “It is more credible with the income inequality theme, the new election rules, e-mail use for employees for union activity, new FLSA [Fair Labor Standards Act] rules coming out, micro units and the most activist pro-union NLRB [National Labor Relations Board] in decades, coupled with the last two years of a very friendly administration toward labor.

“The April 15 protests will be worldwide,” he said, continuing with reasons why these particular protests are expected to be so significant: “The recent pay increase announcements [at McDonald’s and Wal-Mart], the April 15 date (for $15), the fact it is on tax day (income inequality) and McDonald’s 60th anniversary suggest this is going to be real big.”

Lotito surmised that “Few employees will participate, but the SEIU [Service Employees International Union] will bring together rent-a-protestors to make the media splashes they are known for. Further, the new NLRB election rules become effective on April 14, so I am anticipating election filings before the NLRB too. Could be a significant zoo.”

‘Nothing Is Ever Enough’

Lotito said, “Much of this is hype. But the SEIU is patient.” He added, “Nothing is ever enough for the SEIU, and they are not known for stopping unless their target punches back hard.”

While the SEIU-funded Fight for $15 movement took credit for McDonald’s recent raise at its 1,500 restaurants run by company headquarters (though not for employees at its 12,500 franchisees), for example, it simultaneously criticized the raise of just under $10 an hour as a “publicity stunt.”

And in talking about Fight for $15 on March 31, 2015, SEIU President Mary Kay Henry said, “I want to share some of the words from leaders who inspired me last night. We heard from courageous workers like Dunkin’ Donuts worker Erica Concepcion, who set the room on fire when she said, ‘I’m fighting for $15 now, but after we win, I’ll be fighting for $20.’ ”

Advice for HR

Lotito remarked that “Most HR professionals have never dealt with union issues. The vast majority of companies have ill-defined supervisors who are not trained and few organizations have done

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vulnerability assessments. The fact that unions have done so little in 20 years has removed them as a legitimate threat for most companies. It is much more likely that an organization has a plan in place for a natural disaster or for an Internet disruption than a labor disruption.”

That said, Lotito cautioned, “At the end of the day, as long as union membership declines, unions will do anything to survive.”

HR should always be aware of “any external group that is trying to influence their workers, or create possible business disruptions via protest actions or work stoppages,” said Michael VanDervort, a member of the Society for Human Resource Management Labor Relations Special Expertise Panel. “The HR function should be preparing their managers, developing labor response plans, and providing training and information to managers on labor issues, especially those related to the NLRB.”

Don Schroeder, an attorney with Mintz Levin in Boston, said the $15 figure for the movement “seemed to come out of thin air, quite frankly.” He added, “I don’t know what the basis is for it other than doubling minimum wage.” The federal minimum wage currently is $7.25 an hour.

Accomplishments

As for Fight for $15’s accomplishments thus far, the movement is quick to note in its press releases that Seattle and San Francisco have ordinances in place to gradually raise the minimum wage to $15.

Still, Schroeder said that if the goal of the movement is to raise the minimum wage to $15 an hour, it has, on the whole, not been successful.

Nor has it increased unionization. Anthony Byergo, an attorney with Ogletree Deakins in Kansas City, Mo., said, “Despite the union organizing objectives of the movement, remarkably few representation petitions have been filed seeking union elections in the fast-food industry since Fight for $15 was founded.” However, Byergo added, “HR professionals should be cognizant of any support for and participation in Fight for $15 activities among their own employees, as it is certainly an early warning sign of future serious union organizing activity.”

Plus, the movement has had some success in increasing minimum wages at the state and local level, “if you believe they’re responsible for that,” Schroeder said.

The Fight for $15 movement notes in a press release: “Since the first fast-food strike in 2012, 9 million low-wage workers have gotten raises through local ballot measures, city and state legislation, contract negotiations, and employer policy changes—more workers than are in private-sector unions in the entire country. The urgent need for solutions to America’s low-wage crisis is already emerging as a key issue in the run-up to the 2016 election.” 

 

6.     Cities, States Increasing Minimum Wage, Requiring Paid Leave By Joanne Deschenaux

Democrat-backed bills in both the House and the Senate to raise the federal minimum wage to at least $12 per hour from the $7.25 current rate and to require most employers to offer up to seven days of paid sick leave per year are unlikely to move forward in the Republican-controlled Congress.

Faced with this legislative gridlock on the federal level, however, more cities and states are raising their minimum wages and securing paid sick leave for workers, the White House said in a report issued Aug. 18, 2015.

States and Localities Take Action

Since President Barack Obama called for a minimum wage increase during his State of the Union remarks back in 2013, 17 states and the District of Columbia have increased their minimum wage— including four states where voters approved minimum wage increases on Election Day in 2014. Cities and counties have also taken action, with 29 local jurisdictions including Berkeley, Calif.; Chicago; Las Cruces, N.M.; and Montgomery County, Md. raising the wage floor.

“While Congress has stood in the way of addressing these issues, mayors and governors of both parties are working with the president to make progress,” the White House report said.

Rhode Island became the latest state to increase its minimum wage in June when Democratic Gov. Gina M. Raimondo signed legislation raising the pay floor to $9.60 per hour. Meanwhile, some cities, including Los Angeles, San Francisco and Seattle, are set to phase in a $15 minimum wage over the next few years.

Obama has also looked to raise wages at the federal level, signing an executive order that requires contractors to pay their workers at least $10.10 an hour.

Philadelphia and Montgomery County, Md., are among the localities that have recently enacted paid- sick-leave laws. Oregon’s Democratic governor, Kate Brown, signed legislation on June 22, 2015, requiring most employers to offer 40 hours of paid sick time annually.

On the federal level, Obama said he is considering a second executive order mandating at least seven days of paid sick leave for employees of federal contractors.

Companies Also Taking Action

The White House noted that a number of companies are acting on their own to increase their minimum wage and expand paid leave opportunities. Companies taking steps to this end include Wal-Mart, Disney, Gap, TJX Companies, Target, IKEA, Aetna and Starbucks.

In April, Wal-Mart raised its lowest starting wage to $9 per hour, with a promise to raise it to $10 by February 2016.

 

And as for paid leave for employees, Microsoft and Netflix are two companies that recently announced separate plans to give more time off to eligible workers who are new parents, the White House report said.

 

HRM 558 Research in Human Resource Management Week 4 DQ

For what research purposes do you consider focus group interviewing appropriate? If you have participated in a focus group, share your experience, the outcome of the research?

When are: (1) quantitative and (2) qualitative research approaches most appropriate? Provide practical examples to support your response.

I’m sharing with you a link to MIT’s HR department and a talent inventory tool that they use to assess bench strength.
Please provide your thoughts on the benefits of this tool in your organizations
http://hrweb.mit.edu/ctm/organizational’s/talent-management-workforce-planning/talent-review

What types of market analyses must HR professionals explore?  How do these analyses support HR’s effort to be strategic partners within their organization?

What types of tools are available for HR to forecast pricing and the labor market? Why is it important to assess these tools?

Besides the Internet, what other tools might you use to conduct exploratory HR research on the market in which your organization operates? Are these valid and reliable tools and would they be used in conjunction with Internet research? Explain why.

Identify two Web-based tools that you might use to conduct a forecast for pricing or the future labor market. How accurate do you think these tools are?

In the ERR, “HR Gets a Dose of Science”, what is the importance to organizations to use workforce optimization tools and software to manage HR processes? How have you observed these tools at work in your organization or one of your choosing?

What advantages can be gained by developing a strategic focus with regards to pay and benefits?

Human Resources Homework help

 

 

Recruiting and Staffing Plan

 

Assess the opening case study from Chapter 6: “Amazon is Hiring…Big Time!” In a three- to five-page paper (not including the title and references pages), create a recruiting and staffing strategy for Amazon, and select one position from the given list to write a recruiting and staffing plan; consider how many of these positions Amazon needs to fill. You must select from the following full-time positions: Warehouse Supervisor, Delivery Representative, and Customer Service Manager.)

 

Your paper must include the following:

 

a.       Write an introduction including the selected position, a preview of your paper, and a succinct thesis statement.

b.      Discuss the legal landscape, including special legal considerations that the company should be aware of.

c.       Create a recruiting plan for the position selected that includes the following:

·         Explain what recruiting is and why it is important.

·         Explain the tools that will be utilized to find candidates for filling the selected position, and state why each tool was selected.

d.      Create a selection plan for the position that includes the following:

·         Explain what staffing is and why it is important.

·         State what assessments will be used and why.

·         Discuss the types of interviewing techniques that will be used and why.

·         List five job-specific interview questions for the position candidates.

e.      Write a conclusion paragraph that reaffirms your thesis statement.

Isidore, C. (2013, July). Amazon hiring 7,000 workers. CNN Money. Retrieved from http://money.cnn.com/2013/07/29/news/companies/amazon-hiring/index.html

Assignment 2: Incorporating Kohlberg’s Stages of Moral Development into the Justice System

Imagine you are the chief of police. As the chief of police, you will need to ensure that your law enforcement officers lead ethical careers. hen, research Kohlberg’s stages of moral development and find at least two (2) relevant articles that discuss Kohlberg’s theory, Means vs. Ends, and Kantian ethics.

 

Write a two to three (2-3) page paper in which you:

1.      Identify and discuss the three (3) levels of Kohlberg’s stages of Moral Development, and explain how you would address each level within your department.

2.      Explain how your officers can use Kohlberg’s Stages of Moral Development to evaluate three (3) types of criminals who are at different stages of moral development.

3.      Illustrate two to three (2-3) ways in which you would address self-interest and pursuit of pleasure to prevent police corruption.

4.      Identify and discuss at least three (3) Prima Facie Duties that you believe all of your law enforcement officers should fulfill.

5.      Support your position statement with two (2) relevant and credible references, documented according to latest edition of APA.

 

 

Assignment 2: Incorporating Kohlberg’s Stages of Moral Development into the Justice System

Criteria

 

Unacceptable

Below 60% F

Meets Minimum Expectations

60-69% D

 

Fair

70-79% C

 

Proficient

80-89% B

 

Exemplary

90-100% A

1. Identify and discuss the three (3) levels of Kohlberg’s stages of Moral Development, and explain how you would address each level within your department.

Weight: 25%

Did not submit or incompletely identified and discussed the three (3) levels of Kohlberg’s stages of Moral Development, and did not submit or incompletely explained how you would address each level within your department.

Insufficiently identified and discussed the three (3) levels of Kohlberg’s stages of Moral Development, and insufficiently explained how you would address each level within your department.

Partially identified and discussed the three (3) levels of Kohlberg’s stages of Moral Development, and partially explained how you would address each level within your department.

Satisfactorily identified and discussed the three (3) levels of Kohlberg’s stages of Moral Development, and satisfactorily explained how you would address each level within your department.

Thoroughly identified and discussed the three (3) levels of Kohlberg’s stages of Moral Development, and thoroughly explained how you would address each level within your department.

2. Explain how your officers can use Kohlberg’s Stages of Moral Development to evaluate three (3) types of criminals who are at different stages of moral development.
Weight: 20%

Did not submit or incompletely explained how your officers can use Kohlberg’s Stages of Moral Development to evaluate three (3) types of criminals who are at different stages of moral development.

Insufficiently explained how your officers can use Kohlberg’s Stages of Moral Development to evaluate three (3) types of criminals who are at different stages of moral development.

Partially explained how your officers can use Kohlberg’s Stages of Moral Development to evaluate three (3) types of criminals who are at different stages of moral development.

Satisfactorily explained how your officers can use Kohlberg’s Stages of Moral Development to evaluate three (3) types of criminals who are at different stages of moral development.

Thoroughly explained how your officers can use Kohlberg’s Stages of Moral Development to evaluate three (3) types of criminals who are at different stages of moral development.

3. Illustrate two to three (2-3) ways in which you would address self-interest and pursuit of pleasure to prevent police corruption.

Weight: 20%

Did not submit or incompletely illustrated two to three (2-3) ways in which you would address self-interest and pursuit of pleasure to prevent police corruption.

Insufficiently illustrated two to three (2-3) ways in which you would address self-interest and pursuit of pleasure to prevent police corruption.

Partially illustrated two to three (2-3) ways in which you would address self-interest and pursuit of pleasure to prevent police corruption.

Satisfactorily illustrated two to three (2-3) ways in which you would address self-interest and pursuit of pleasure to prevent police corruption.

Thoroughly illustrated two to three (2-3) ways in which you would address self-interest and pursuit of pleasure to prevent police corruption.

4. Identify and discuss at least three (3) Prima Facie Duties that you believe all of your law enforcement officers should fulfill.

Weight: 20%

Did not submit or incompletely identified and discussed at least three (3) Prima Facie Duties that you believe all of your law enforcement officers should fulfill.

Insufficiently identified and discussed at least three (3) Prima Facie Duties that you believe all of your law enforcement officers should fulfill.

Partially identified and discussed at least three (3) Prima Facie Duties that you believe all of your law enforcement officers should fulfill.

Satisfactorily identified and discussed at least three (3) Prima Facie Duties that you believe all of your law enforcement officers should fulfill.

Thoroughly identified and discussed at least three (3) Prima Facie Duties that you believe all of your law enforcement officers should fulfill.

5. 2 references

Weight: 5%

No references provided

Does not meet the required number of references; all references poor quality choices.

Does not meet the required number of references; some references poor quality choices.

Meets number of required references; all references high quality choices.

Exceeds number of required references; all references high quality choices.

6. Clarity, writing mechanics, and formatting requirements

Weight: 10%

More than 8 errors present

7-8 errors present

5-6 errors present

3-4 errors present

0-2 errors present

doctor mitch

Assignment 3: Kotter Change Management Model

Due Week 6 and worth 140 points

Using the company that your instructor previously approved, apply Kotter’s eight (8) steps of change management to an HR situation you have selected for change. You will address all eight (8) of the Kotter steps, developing an action plan for each step. Use a tablet, smartphone, laptop, desktop, or traditional video recorder to record a maximum of a five to seven (5-7) minute dynamic video on the topics detailed below. Alternatively, you may submit a four to six (4-6) page paper instead of the video submission.

Note: If you are using a tablet or smartphone you will need to email the video file to yourself, then save it to a computer in order to upload to Blackboard. You may want to upload your video to a file sharing service, such as Dropbox, if your email will not let you send a large video file. Dropbox is accessible from all smartphones and tablets from the Dropbox app.

Once you are ready to upload your video to Blackboard, click here to view the “Student Video Assignment Submission” video tutorial in the “Creating a Presentation for Your Course” playlist.

Please use the following naming convention in the popup window for your video once it is finished uploading:

Title: Your First Name, Your Last Name – Managing Organizational Change

Tags: HRM560, Organizational Change

Description: First Name, Last Name – HRM560 Assignment 3 (Date Uploaded ex. 11-14-2014)

Prepare and present a video that is a maximum of five to seven (5-7) minutes OR write a four to six (4-6) page paper in which you:

  1. Ascertain how each of the steps applies to your specific organization.
  2. Develop a strategy that illustrates how you would address each of the eight (8) stages of change:
    1. Establishing a sense of urgency
    2. Creating coalition
    3. Developing vision and strategy
    4. Communicating the vision
    5. Empowering broad-based action
    6. Generating short-term wins
    7. Consolidating gains and producing more change
    8. Anchoring new approaches into the culture
  3. Use at least four (4) quality academic resources in this assignment. Note: Wikipedia and other similar Websites do not qualify as academic resources.

Note: If you choose to submit a video presentation, please also submit a one (1) page summary of your presentation.

If you choose the written paper, your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Compare theories of change management and select an appropriate theory for an organization change.
  • Analyze diagnostic models relevant to various aspects of the change management process.
  • Use technology and information resources to research issues in managing organizational change.
  • Write clearly and concisely about managing organizational change using proper writing mechanics.
  • Identify organizational changes that link to vision.   

 

Ashford BUS 611 Week 4 Assignment

Ashford 5: – Week 4 – Assignment

Risk Status Report and Paper

Scenario
The Quick Drop 100 transition team has met to identify project risks, explore contingency plans, and assign owners to watch for symptoms and address the risks. The team surfaced the following information:

  1. Julie is scheduled for a one week vacation during month three of the project.
  2. The supplier of a common set of hand tools for the manufacturing floor notified the Roto Air Purchasing department that the tools will not be available until one month after manufacturing is scheduled to start. Alternative suppliers are available.
  3. The Human Resources department has indicated that despite their best recruiting efforts the two openings for skilled welders have resulted in no qualified local applicants.
  4. The manufacturer of the custom-built rotor forming machine now expects to be one month past the last acceptable date for installing the machine. No other suppliers exist for this item.
  5. Roto Air uses a Just In Time (JIT) delivery system for major components used at the Florida plant. Hurricane season often interrupts or delays deliveries during one of the scheduled months of the project.

Assignment Instructions

  1. Prepare a simple status report for senior management by creating a table within a MS Word document followed by an essay that discusses the options available. For each of the five risks:
  2. Determine if each risk should be classified as low, medium, or high based on its impact to the project.
  3. Differentiate the risk classifications in the table using green, yellow, and red shading to produce a status report that immediately signals the severity of the impact without reading the details.
  4. Describe one plausible risk response for each of the risks.
  5. Identify a team member to be responsible for monitoring each risk.

 

Complete the paper by explaining the options a project manager has available to lessen the effects of risk. These include acceptance, avoidance, control (mitigation), and transfer.

Your paper must be 900 to 1,200 words in length (not including title and reference pages) and must be formatted according to APA style as outlined in the approved APA style guide. Contextual (Level One) headings must be used to organize your paper and your thoughts. You must cite at least two scholarly sources from the Ashford Online Library, in addition to the textbook.

COMPETITOR ANALYSIS AND COMPETITIVE ADVANTAGE Student’s Name University Affiliation EXECUTIVE SUMMARY CISCO Technologies is pleased to create this environment analysis having carried out an analysis of the various elements that constitute

 

 

 

 

 

 

 

 

COMPETITOR ANALYSIS AND COMPETITIVE ADVANTAGE

Student’s Name

University Affiliation

 

 

 

 

 

 

 

 

EXECUTIVE SUMMARY

CISCO Technologies is pleased to create this environment analysis having carried out an analysis of the various elements that constitute a proper environmental and strategic management plan. The goal of this paper is to make an analysis of two potential markets in which CISCO can be able to invest in and expand its operations to. For this case an environmental analysis was conducted of China and Vietnam and at the end of the paper the company was able to consider the trade-offs and was able to explain the rationale for the relative risk and opportunity between the two countries. At the end of the paper, the company was able to recommend China as the better destination to invest in and proper reason was backed through the analysis of the environment which had been carried out.

The information that is contained in this analysis paper was gathered after a series of research from websites and national statistics of the two countries. Due to the nature of business that CISCO engages in it was very important to come up with means through which the business could establish its technology and be able to make profits relative to what is already being made in the home country operations.

In this report, there is an indication that China as an economy has been able to experience a very strong annual GDP growth rated at 10% over five years. The momentum is expected to grow and by 2020 China’s economy is expected to outgrow the United States. The country is experiencing high rates of savings, increasing skilled labor, export business growth, and potential urban development. This is expected to drive the country’s economy up over a sustained growth through 2012 up to 2017.

This study has indicated that foreign direct investment has been seen as the biggest driving force for the economic growth in China. The market in China is large and expanding, therefore, it has become a large magnet for large multinationals, and this has encouraged sprouting of small firms and growth in domestic production. The governments in China have been concerned specifically with reforms and simplification of the tax law in the country. The foreign direct investment procedures have been made simpler making China a viable destination for CISCO.

This paper has also indicated that targeting Vietnam as an investment destination is quite complex. In any case a detailed analysis is not carried out then this could only be a risky venture that will not yield important returns. The analysis of Vietnam based on the PESTEL framework is provided in this paper just as it was created by Johnson & Scholes (2008). The political environment in Vietnam has been seen as the most sticking factor that makes it as a country to be less attractive. There is the presence of the uniformed units and the limited political influence of the multinationals. It means that any company that invests here will be extremely limited in exposure to certain advantages that are gained in other countries. At the end of the paper, China is seen as the better destination compared to Vietnam due to the high potential that it brings about.

 

 

 

 

 

 

 

 

 

 

 

 

INTRODUCTION

In the current globalized business environment, it is important for firms to find out new markets in which they can venture into to sustain their profitability. The home markets for most firms are now being seen as inadequate due to a large number of foreign firms that open their branches in these countries. For CISCO Healthcare Technology, it is important to find potential opportunities in other countries to ensure future profitability that is certain. In this case, CISCO has identified China and Vietnam as potential investment destination where they can be able to take their goods and services. In this paper we will try to determine the potential opportunities and threats that exist in these countries through carrying out an environmental analysis through macro level and economic indicators as they are operative in the selected countries (Grant, 2010).

PESTEL analysis can be defined as a simple as well as effective tool that is used in the analysis of the business situation to identify the most important external forces that can affect the business organization. The forces can be both a threat and an opportunity for the business. In this case the aim of this paper is to carry out the PESTEL analysis that will help find out the current factors that are external in China and Vietnam that will affect CISCO and to exploit those changes which are the opportunities and defend against the threats (Grant, 2010).

 

 

 

 

 

COMPETITOR ANALYSIS

            In its efforts to provide telecommunication to companies and the healthcare industry in general, CISCO faces stiff competition from other players in the Mexican market. The company is faced with competition from different dimension; locally and globally. For this reason it is necessary for the management of the company to make sure that proper strategies are put in place to make sure that competitive advantage is improved for the benefit of the company. The following is an analysis of the three main competitors of CISCO.

PHILIPS HEALTHCARE ANALYSIS

            This is one of the strongest competitors of CISCO due to its competitive advantages.

Competitive advantages

i.                    Experienced business units strategically positioned in Mexico

An analysis if this competitor reveals that the company has very experienced business units established in the Mexico health industry. This is one of the issues that CISCO is trying to compete with in order to be more relevant in the business environment. Having experience in business units enables a business organization to know how well and where to invest its resources. Philips has a team of experienced employees who are very knowledgeable in this area and have helped the company to invest in the best business projects with the expectation of the best returns. This has enabled the company to be better positioned as compared to CISCO.

ii.                  Market dominance through pricing

Philips enjoys dominance of the healthcare market its tools and equipment are found in most organization. Since the establishment of the company, one of the primary goals has been to command the market in terms of presence. Due to the effective pricing strategies, this goal has been achieved. Many consumers are familiar with Philips’ products and find it difficult to switch to other manufacturers and this is on the best competitive advantages enjoyed by the company because competitors are more expensive. Despite the strong competition in the Mexican market; Philips has stood firm by delivering to its customers who continually demand its products because they are affordable.

iii.                Barrier to other competitors’ entry in Mexico

Philips is considered a barrier to entry into the market by competitors. The basic reason for this is the fact that the company is very aggressive in its strategies which have proved to be effective in Mexico; CISCO is finding it hard to enter the market. Depending on the nature of the strategies utilized by business organizations, they can either be successful or fail. Application of the most effective strategies is beneficial to an organization and works as a barrier to new entrants (Gerard & Amanda, 2015). This is a competitive advantage to the benefiting organization though it is seen as a great challenge by competitors. Philips is enjoying this as one of its greatest competitive advantages.

Competitive Weaknesses

i.                    High cost of establishment

The great performance of Philips’ products in the health industry comes at a cost. The company is forced to invest heavily in the production of its equipment for the industry. This makes it very costly to finance operations as well as compensating employees for the services offered. Apart from the need of businesses to be dominant in the market, it should also be noted that they need to make use of cost effective strategies in order to maximize their profits and be financially stable. Companies must be able to minimize costs of operations. This is one of the weaknesses of Philips as it spends too much in order to provide the best services to its customers.

ii.                  Low profits

Profit maximization is a critical objective of any business organization as it is the major determinant of financial stability. Companies that make larger profits are more financially stable and can easily sponsor other projects to boost their income. Philips faces the challenge of poor profits in Mexico as a result of its high cost of operations. As earlier stated, the company spends a lot of financial resources to carry out its operations and this has affected profits. Most the revenues are immediately used to invest in other business units spread across Mexico. The inability of making sustainable profits has made it necessary for the company to consider adjusting its strategies in order to meet the demands in the market. The future of the profitability of the firm is in doubt since current financial decisions are not guaranteeing future sustainability of profits.

GE HEALTHCARE ANALYSIS

G.E. Healthcare is a technological organization which specializes in medical imaging and information technology, patient monitoring system, medical diagnostics and disease research among others. It is a competitor to CISCO and its assessment is as follows:

Competitive Advantages

i.                    Leadership development

Leadership is the greatest pillar of GE’s competitiveness in Mexico. The company has experienced leaders and managers who make the best leadership decisions at any given time as need may arise. It should be noted that leadership is a critical element in the success of any organization because it makes it possible to make important decisions such as market segmentation. GE noticed how important leadership is and dedicated a lot of effort in it. For this reason, the company is among the best in terms of leadership development. Its leaders are among the best in the industry because of their ability to make the best decisions concerning challenges and matters of attention that may arise. Investment in leadership has enabled GE Healthcare to be among the leading companies and this has worked for its benefit as a competitive advantage because not many companies possess it.

ii.                  Innovation

In the simplest terms, innovation is the ability of coming up with new and creative ideas that are outstanding. GE Healthcare enjoys the advantage of innovation because it has come up with products that are ideal for Mexico. Innovation in GE Healthcare comes in different ways. The first way is strategies such as marketing; the company is able to come up with the best leadership and management strategies that enable it to get the best out of the Mexican health industry. Innovation has also stretched to the field of research and development. The company comes up with new products designed differently from what exists in the market. Creativity and innovativeness of a business organization is a competitive advantage.

iii.                Strong organization structure and culture

The structure and culture of an organization are important factors when it comes to the effectiveness of such an organization in the business industry. GE Healthcare finds this as a competitive advantage because it has worked in its favor. The company makes use of decentralized organization structure for all its branches in Mexico. Despite the existence of the hierarchy; there are many departments which have heads and supervisors that can independently make decisions. Decision-making is a very fast process in the organization and this is one of the competitive strategies that it enjoys. When very little time is taken to make a decision, it makes it easy for other issues to be focused on (Pinson, 2004). In terms of organizational culture, self-motivation is common phenomenon in the organization. Employees do not need to be pushed or supervised to perform their duties; they clearly understand what they need to do and do it to perfection.

Competitive weaknesses

i.                    Fluctuating profits

Financial stability is very important for any organization because this is the main foundation of the organization (Erica, 2012). For this stability to be achieved a business must be making steady profits from its operations. Marketing and pricing are among the fundamental decisions that directly affect profitability. This is a weakness because the company cannot effectively invest in diverse projects. Competitors take this as an advantage to diversify their operations at the expense of GE Healthcare’s weakness; CISCO is one company that has taken advantage of this situation. When competitors realize that a company has a particular weakness, they will adjust their strategies to take advantage of the case.

ii.                  Environmental and legal challenges

GE faces the challenge of continual involvement of legal cases especially with respect to the environment. Mexican authorities always keep a close eye on the company. The products are not very friendly environmentally and this has become an issue of concern. As compared to CISCO and other competitors, GE Healthcare’s products have a higher level of environmental pollution and there are cases recommending that the company should improve its products for interest of conserving the environment. This is a weakness because consumers in the market are also concerned about environmental friendliness of the products they buy. They want products that do not pollute the environment. The company is taking this concern as a weakness because it is likely to affect the demand for its products.

iii.                Product recalls

GE Healthcare has had the largest number of product recalls as compared to its competitors such as CISCO. The recalls are usually as results of realization that there were defects in the manufacturing process that could lead to problems later. Frequent products recalls by manufacturers affects the trust of consumers in the market. Consumers would not be free to consume products from a company that recalls too frequently. They will believe that the products are of poor quality.  This is likely to have negative effect on the demand of the products and the operation of the business will definitely be affected if correct decisions are not made quickly.

SIEMENS HEALTHCARE ANALYSIS

            Siemens Healthcare is a business organization whose main activity is providing supplies to the healthcare industry. The company has ups and downs which affect its business in different ways. It has made great steps in improving the health condition in Mexico after learning about challenges and opportunities in the sector. 40 million Mexicans have incomes not reaching the poverty line (PMC, 2002). The company moved in to provide affordable medical equipment for the locals.

 

 

 

Competitive advantages

i.                    Market segmentation

This is dividing a large market into smaller units in order to achieve efficiency and effectiveness. Market segmentation has enabled Siemens to create a brand image in Mexico; the company has been in operation for just more than five years and created a very strong brand image.  The company has gained a lot of trust from consumers of its products because of their reliability and durability. A strong brand image is a basic win because it improves customer loyalty and creates more demand for products.

ii.                  Market penetration

Siemens Healthcare enjoys the advantage of penetrating the market not only in Mexico but across the globe; This has enabled the company to command a large share of the market. It has significant customer base that has enabled it to remain competitive in the market. Customers are among the most valuable assets of any business organization and therefore efforts must be put in place to make sure as many of them as possible are attracted. Siemens has achieved this by increasing the number of its branches thereby making it easier for its products to be accessed by consumers in the market.

iii.                Stable financial base

Financial stability is the basis of investment for business organizations. Siemens has effective financial strategies in place and has helped a lot in making sure that the business on the right track financially. This is a competitive advantage for the company because it can provide adequate financial support to projects it feels are worth being invested in.

 

Competitive weaknesses

i.                    Less innovation

Siemens is not very innovative especially when it comes to product development. The company maintains the same design and model of products over a longer period of time as compared to other players in the market. Lack of innovation might cause a business to lose customers in Mexico. Siemens must consider improving its creativity and innovativeness.

ii.                  Weak internal control

Internal control plays a very important role in determining the general direction that an organization takes (Kotler & Kevin, 2009). Poor internal strategies might lead an organization in trouble. Siemens internal control is poorer than competitors’. The greatest weakness comes in decision making; it has centralized decision making system with only few members tasked with the responsibility of making decisions. This causes the company to take a lot of time to make decisions that would have taken shorter if the system was decentralized.

iii.                Overdependence on third-parties

Companies need third parties for operations but should not all the time. Siemens faces a challenge overdependence on third parties and this is likely to harm the organization. There is the risk of privacy and confidentiality being compromised making it easy for the company to be exposed to competitors. As much as third parties are important in operations, businesses should try to be as independent as possible so as to limit how much they are exposed to third parties.

 

 

ASSESSMENT OF CISCO’S COMPETITIVE ADVANTAGE

CISCO operates in a very competitive business environment and makes it necessary for the company to be creative and come with means that will enable it survive the present challenges (Cisco Resources, 2015). The ability of a company to remain competitive in a business environment depends on how it deals with challenges met. The company needs to have competitive advantages that it uses against competitors. As compared to its competitors, CISCO enjoys the following competitive advantages:

i.                    Market adaptability

This is the ability of adjusting so as to be in line with change in the market (Miklos, S. (2006). The healthcare business environment is very competitive and dynamic. Many changes occur over a very short period of time and companies are required to adjust their strategies to deal with the latest challenges. Adaptability is the greatest competitive advantage of CISCO; the company adjusts to change quicker than its competitors. With experienced and skilled decision-makers, the company is able to make strategic decisions within a short time. While competitors are still adapting to change, CISCO would be focusing on other projects that would improve its competitiveness.

ii.                  Exceptional customer service

Customers are the largest stakeholders in any business organization; there treatment is critical for business. CISCO provides the best customer service experience to consumers of its products thus making the company preferred by many. Most competitors just focus on expansion and profit maximization but CISCO has noticed the importance of acknowledging customers. The company has put in place measures for customer treatment that give it a competitive edge as compared to competitors. Customers are treated specially and in some cases they are awarded. Customer loyalty is achieved.

iii.                Strategic business alliances

Businesses need partners for the interest of improving efficiency and effectiveness but not all partners can help in achieving this target. Strategy must be applied in order to get the best partners or third parties that will be beneficial to the business. As opposed to Siemens Healthcare that over relies on third parties, CISCO makes only strategic alliances that will be beneficial. Through identification of strategic alliances in China, the company has a great competitive edge that is keeping it ahead (United States International Trade Commission, 2011). After clearly scanning the market and the best partners, the company is able to identify strategic partners that will help in achieving different goals and objectives. Formation of alliances must be done with great care so as not to end up settling on wrong partners. Effective alliances are competitive edges to business organization such as CISCO.

RECOMMENDATION

            The greatest recommendation for a competitive advantage for CISCO is carrying out a market analysis before implementation of any strategies. The company operates in a very competitive environment which is very dynamic and full of challenges. Strategies only become competitive advantages after they are effective. For effectiveness to achieved the strategies put in place must have solved the problem for which they were established. Basically, market research is highly recommended as it will improve the company’s competitiveness as well as mitigate competitive weaknesses. This kind of research will enable an organization to know what works and what does not (Baden & Mary, 2010). This implies that strategies that will be developed and implemented will have a higher chance of being effective. Given the size of CISCO, it is necessary that the market research team provides the best information concerning the market as well as competitors for the benefit of the organization.

References

Baden, C. & Mary, S. (2010). Business models as models. Long Range Planning 43(3): 156-170.

United States International Trade Commission. (2011). China: Effects of intellectual property infringement and indigenous innovation.Washington, DC 20436: United States International Trade Commission.

Cisco Resources. (2015, September 15). Retrieved from Cisco: http://www.investor-relations/resources

Erica, O. (2012). Strategic Planning. New York: John Wiley and Sons.

Flannery, N. (2015). How strong is Mexico’s economy? Forbes. Retrieved from http://www.forbes.com/sites/nathanielparishflannery/2015/09/08/investor-insight-how-strong-is-mexicos-economy/

Gerard, H. & Amanda, H. (2015). Social marketing and communication in health promotion. Medicine and Health 6(2):135-145.

Kotler, P. & Kevin, L. (2009). A framework for marketing management. Upper Saddle River, New Jersey: Pearson Prentice Hall

Miklos, S. (2006). Market Segmentation, Target Market Selection, & Position. Boston: Harvard Business School.

Pinson, L. (2004). Anatomy of a business plan: A step-by-step guide to building a business and security your company’s future. Chicago: Dearborn Trade.

 

PMC. (2002). Health Care Quality Improvement in Mexico: Challenges, Opportunities, and progress. Retrieved October 6, 2015 from http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1276627/