Poverty and lack of education are two big barriers to healthcare for women and minorities. Low levels of education are associated with low life expectancies and high mortality rates. People living in poverty often lack education about when, why, and where to access healthcare. There have been various legislative activities in the US to improve public health.

On the basis of your understanding of the access to healthcare facilities and impacts of barriers to healthcare access, answer the following questions:

• Explain at least three public health campaigns targeting access to healthcare for women and/or minorities. Describe at least two aspects of their advertising strategies that have addressed income and education.
• Abortion has been the subject of numerous legislative activities in the United States. How have various legislations affected low-income and minority women?
• Describe the legal battle over birth control devices in the United States. Include how access to healthcare has been affected by the legal decisions.
• Describe the legal barriers to healthcare access for low-income immigrant minorities.
• Review the articles, “Ethnic and gender disparities in needed adolescent mental health care”, and “Overlooked and underserved: Improving the health of men of color”. Explain what it means to be “overlooked” by the healthcare system.
• Discuss at least two examples that illustrate why minorities are often overlooked in the healthcare system. Do you agree or disagree with these reasons, why or why not?
• Despite the fact that school-based psychological counseling is available to all students, Thomas et al., report that ethnic disparities in mental healthcare access and utilization still persist. Explain why this disparity exists. What can be done to decrease mental health access and utilization barriers for low-income and minority students?
• What strategies does former U.S. Surgeon General, David Satcher, M.D., discuss that will decrease the potential for minorities to be overlooked by the healthcare system?

Assignment 3: Market Plan Section 1

Preface:

You are the new marketing manager to The Waters Bottling Company (WBC) of Munsonville, NH. They have never done any marketing for their water before so they will need to be educated as to the role of marketing in their company’s success. They started their company last year and want to “do it right” according to their president and founder, Dr. M. Waters. (The M stands for Muddy so he prudently only uses the initial. He also is rather fond of Blues music, which he would like to incorporate into the marketing plan in some way.) They want to sell their crystal clear, granite filtered mountain water to the “right” market. It is your job to identify that target market. At this point, they don’t even know how the product should be packaged or have a name to identify it. You will get to make that determination and carry that product through the entire Marketing Plan.

Imagination and creativity combined with solid marketing concepts will be the basic framework for your report. They will be relying on you for all of the details to make this product successful. They are well funded and ready to bring this product to market, with your help and guidance.

Use the attached Marketing Planning Guide to build your marketing plan for their naturally mineral rich pure mountain water. Be sure to relate the marketing concepts/ theories to this product/ company as you build the marketing plan over the length of the course. The competed sections of the marketing plan will be submitted in theDropbox for each module. Use each of the outline items as headers/ subheads for your analysis. Be concise and apply each of the appropriate concepts to the WBC scenario.

Marketing Planning Guide

Section 1 – The Environment (Module 1)

• Introduction to Marketing
  • The Marketing Mix
  • The Marketing Environment
  • Marketing and its relationship with other functional areas of business
• Strategic Marketing
  • Planning Process
• Strategy
  • Organizational Levels
  • Goals and Objectives
• Planning Gap
  • Ethics in Marketing

You will create a complete Marketing Plan by the end of the course. You will write the first section of the Marketing Plan for this assignment. Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 1 – The Environment (Module 1). 

Over the span of the course, you will gather information from a number of probable sources. Some of the sources may include, but are not limited to, the Internet, public libraries, business magazines, newspapers, the Harvard Business Review, the Wall Street Journal, annual reports, consultant/industry analyst reports, databases, Department of Commerce publications, Temple and other university libraries, trade and academic journals, Moody’s, Value Line, etc.

You may be surprised and overwhelmed by the volume of information that is available for many topics, though you may have to do some “detective work” to locate them.

You may find Web sites such as Hoovers.com and Lexis-Nexis extremely helpful.

Create a 4- to 6-page Word document for your Marketing Plan Section. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.

Use the following file-naming convention: LastnameFirstInitial_M1_A3.doc. For example, if your name is John Smith, your document will be named SmithJ_M1_A3.doc.

By Wednesday, May 28, 2014, deliver your assignments to the M1: Assignment 3 Dropbox.

Assignment 3 Grading Criteria	Maximum Points
Description of the role and function of marketing for WBC.	10
Select/ create a product for WBC to market. Explain the Marketing Mix for this WBC product.	20
Analyze the Marketing Environment.	15
Discussion of the marketing function and its relationship with the other functional areas of the WBC.	10
Define the strategic marketing planning process.	15
Establish an organizational level strategy and include goals and objectives.	10
Discuss the ethical issues concerning marketing.	10
Applied current APA standards for editorial style, expression of ideas, and format of text, citations, and references.	10
Total:	100

Suppose that a 2012 National Health Interview Survey gives the number of adults in the United States which gives the number of adults in the United States (reported in thousands) classified by their age group, and whether or not respondents have ever been tested for HIV. Here are the data:

Age Group	Tested	Never Tested
18–44 years	50,080	56,405
45–64 years	23,768	48,537
65–74 years	2,694	15,162
75 years and older	1,247	14,663
Total	77,789	134,767

Case Assignment

1. Discuss probability. What is its history? What is the theory of probability? How is it calculated? What are the advantages and disadvantages of using this technique?
2. Identify and discuss the two major categories of probability interpretations, whose adherents possess conflicting views about the fundamental nature of probability.
3. Based on this survey, what is the probability that a randomly selected American adult has never been tested? Show your work. Hint: using the data in the two total rows, this would be calculated as p (NT) /( p (NT) + p (T)), where p is probability.
4. What proportion of 18- to 44-year-old Americans have never been tested for HIV? Hint: using the values in the 18–44 cells, this would be calculated as p (NT) / ( p (NT) + p (T)), where p is probability. Show your work.

Environmental Science: Toward a Sustainable Future

by Wright and Boorse, 12th edition

16 Multiple Choice Questions

 

1) The future worldwide use of irrigation:

A) is expected to double in the next 20 years due to increasing demands for food

B) is limited by the availability of freshwater, waterlogging, and salinization of soils

C) depends on new technologies to extract more groundwater

D) will require increased reliance on new hydrogen technologies to produce freshwater

 

16) The development of new varieties of grain crops increased productivity by increasing the:

A) surface area of the leaves of the plants

B) size of the roots and ability to absorb water

C) strength of the stems to support more grains

D) size and number of seeds

 

2) In the last 50 years, the greatest progress in addressing worldwide hunger and malnutrition came from the:

A) use of better transportation methods to export grain more efficiently

B) development and use of new varieties of high-yielding wheat and rice

C) reduced reliance on pesticides, herbicides, and chemical fertilizers

D) widespread use of sustainable irrigation methods

 

3) Although the Green Revolution has greatly reduced world hunger and malnutrition, it has:

A) doubled the amount of land used to raise crops

B) not significantly increased the productivity of modern agriculture

C) required high levels of increasingly expensive fertilizer and pesticides

D) contributed significantly to the destruction of the ozone layer

 

4) Radiation exposure immediately around a properly functioning nuclear power plant is about

A) less than 1% of natural background exposure.

B) double normal environmental background exposure.

C) 10 times higher than normal environmental background exposure.

D) 100 times higher than normal environmental background exposure.

 

5) Nuclear bombs rely upon:

A) a domino effect that causes the nuclear fission of uranium-235 in less than a second

B) a domino effect that causes the nuclear fusion of uranium-235 in less than a second

C) an instantaneous fission of uranium-235 under extreme pressures

D) an instantaneous fusion of uranium-235 under extreme pressures

 

6) Enrichment of nuclear fuel:

A) increases the relative concentration of uranium-235 to only 3-5% to avoid any possibility of nuclear explosion at higher percentages

B) increases the relative concentration of uranium-235 to 30-50% to avoid a nuclear explosion at higher percentages

C) decreases the relative concentration of uranium-235 from 60% to only 3-5% to avoid a nuclear explosion at higher percentages

D) decreases the relative concentration of uranium-235 from 100% to 30-50% to avoid a nuclear explosion at higher percentages

 

7) The actual fission reactions that release energy in a nuclear power plant are about:

A) two-thirds from uranium-235 and one-third from uranium-239

B) one-third from uranium-235 and two-thirds from uranium-239

C) two-thirds from uranium-235 and one-third from plutonium-239

D) one-third from uranium-235 and two-thirds from plutonium-239

 

8) A self-amplifying reaction and a nuclear explosion in a nuclear power plant are prevented in large part by:

A) the regular addition of uranium-239 to the fuel

B) control rods that absorb extra neutrons

C) the production of plutonium-239

D) fuel rods that absorb tremendous amounts of heat

Unit 3 Examination

9) Compared to a nuclear plant, a coal-fired plant:

A) releases more than 100 times more radioactivity because of radioactive elements in coal.

B) requires much less mining and results in fewer mining deaths.

C) contributes to acid rain, and a nuclear plant does not.

D) emits much less carbon dioxide.

 

10) About how much of the sun’s radiation would strike the Earth if the Earth did not have its atmosphere?

A) about 10 times more

B) about twice as much

C) it would be about the same

D) about half as much

 

11) With all of the sun’s energy striking the Earth every second of every day, why doesn’t the Earth overheat and kill us all?

A) The Earth is so large and dense that it absorbs all of this heat.

B) The Earth is overheating regionally, melting rocks into the lava of volcanoes.

C) The Earth maintains a balance by radiating this heat back into space.

D) The atmosphere of the Earth prevents the solar radiation from reaching the Earth’s surface.

 

 

12) The thinning of the troposphere away from the equator is primarily a result of:

A) land masses moving towards the poles

B) shifting of the continental plates due to plate tectonics

C) differences in solar energy striking the Earth

D) the number of clouds in the mesosphere and thermosphere

 

13) The effect of the 2008 recession has

A) speeded up the flight from inner cities to suburbs.

B) made existing properties more valuable.

C) greatly slowed the suburban building boom and the purchase of new houses.

D) reversed the movement to suburbs, increasing the pressure to find housing in the inner city.

Unit 4 Examination

14) Over the past 60 years, as people moved from U.S. cities to suburbs, the people that were left behind in the cities were primarily

A) older, poor people representing ethnic minorities.

B) younger, wealthy people representing ethnic minorities. C) older and wealthy Caucasians.

D) younger Caucasians.

 

15) _________________ ranges from supporting and voting for particular candidates to expressing your support for particular legislation through letters or phone calls.

A) Lifestyle choices

B) Membership in nongovernmental organizations

C) Political involvement

D) None of the above