Assignment 2: Two Entrepreneurial Titans – Mary Kay Ash and Anita Roddick
Assignment 2: Two Entrepreneurial Titans – Mary Kay Ash and Anita Roddick
Due Week 8 and worth 260 points
In order to complete this assignment, refer to the Case Study titled “Two Entrepreneurial Titans – Mary Kay Ash and Anita Roddick” found in Chapter 10 of your Reeves textbook.
Based on the Case Study, write a four to five (4-5) page paper in which you:
1. Compare and contrast three (3) aspects of both Mary Kay Ash and Anita Roddick as managers and as leaders. Next, give your opinion as to who you believe is the better manager and leader. Justify your response.
2. Analyze the significance of Ash and Roddick’s achievements on women leadership during their respective eras. Next, give your opinion as to what you believe were each woman’s greatest accomplishments. Justify your response.
3. Analyze the following quote from Mary Kay Ash and suggest three (3) ways it is relevant to a successful business: “People are definitely a company’s greatest asset. It doesn’t make any difference whether the product is cars or cosmetics. A company is only as good as the people it keeps.” Provide support for your response.
4. Evaluate the importance of one (1) of the following quotes from Anita Roddick, and speculate about two (2) lessons managers can learn from it:
1. “For me, campaigning and good business is also about putting forward solutions, not just opposing destructive practices or human rights abuses.”
2. “If you think you are too small to have an impact, try going to bed with a mosquito.”
5. Examine both Ash’s and Roddick’s leadership styles. Next, select either Ash or Roddick, and specify whether or not you would emulate her style if you were in her position. Provide a rationale for your response.
6. Rubric for this assignment, This is due on Feb 26,2017
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Assignment 2: Two Entrepreneurial Titans – Mary Kay Ash and |
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Criteria |
Unacceptable Below 70% F |
Fair 70-79% C |
Proficient 80-89% B |
Exemplary 90-100% A |
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1. Compare and contrast three (3) aspects of both Mary Kay Ash and Anita Roddick as managers and as leaders. Next, give your opinion as to who you believe is the better manager and leader. Justify your response.
Weight: 25% |
Did not submit or incompletely compared and contrasted three (3) aspects of both Mary Kay Ash and Anita Roddick as managers and as leaders. Did not submit or incompletely gave your opinion as to who you believe is the better manager and leader. Did not submit or incompletely justified your response. |
Partially compared and contrasted three (3) aspects of both Mary Kay Ash and Anita Roddick as managers and as leaders. Partially gave your opinion as to who you believe is the better manager and leader. Partially justified your response. |
Satisfactorily compared and contrasted three (3) aspects of both Mary Kay Ash and Anita Roddick as managers and as leaders. Satisfactorily gave your opinion as to who you believe is the better manager and leader. Satisfactorily justified your response. |
Thoroughly compared and contrasted three (3) aspects of both Mary Kay Ash and Anita Roddick as managers and as leaders. Thoroughly gave your opinion as to who you believe is the better manager and leader. Thoroughly justified your response. |
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2. Analyze the significance of Ash and Roddick’s achievements on women leadership during their respective eras. Next, give your opinion as to what you believe were each woman’s greatest accomplishments. Justify your response.
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Did not submit or incompletely analyzed the significance of Ash and Roddick’s achievements on women leadership during their respective eras. Did not submit or incompletely gave your opinion as to what you believe were each woman’s greatest accomplishments. Did not submit or incompletely justified your response. |
Partially analyzed the significance of Ash and Roddick’s achievements on women leadership during their respective eras. Partially gave your opinion as to what you believe were each woman’s greatest accomplishments. Partially justified your response. |
Satisfactorily analyzed the significance of Ash and Roddick’s achievements on women leadership during their respective eras. Satisfactorily gave your opinion as to what you believe were each woman’s greatest accomplishments. Satisfactorily justified your response. |
Thoroughly analyzed the significance of Ash and Roddick’s achievements on women leadership during their respective eras. Thoroughly gave your opinion as to what you believe were each woman’s greatest accomplishments. Thoroughly justified your response. |
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3. Analyze the following quote from Mary Kay Ash and suggest three (3) ways it is relevant to a successful business: “People are definitely a company’s greatest asset. It doesn’t make any difference whether the product is cars or cosmetics. A company is only as good as the people it keeps.” Provide support for your response.
Weight: 20% |
Did not submit or incompletely analyzed the following quote from Mary Kay Ash and suggested three (3) ways it is relevant to a successful business: “People are definitely a company’s greatest asset. It doesn’t make any difference whether the product is cars or cosmetics. A company is only as good as the people it keeps.” Did not submit or incompletely provided support for your response. |
Partially analyzed the following quote from Mary Kay Ash and suggested three (3) ways it is relevant to a successful business: “People are definitely a company’s greatest asset. It doesn’t make any difference whether the product is cars or cosmetics. A company is only as good as the people it keeps.” Partially provided support for your response. |
Satisfactorily analyzed the following quote from Mary Kay Ash and suggested three (3) ways it is relevant to a successful business: “People are definitely a company’s greatest asset. It doesn’t make any difference whether the product is cars or cosmetics. A company is only as good as the people it keeps.” Satisfactorily provided support for your response. |
Thoroughly analyzed the following quote from Mary Kay Ash and suggested three (3) ways it is relevant to a successful business: “People are definitely a company’s greatest asset. It doesn’t make any difference whether the product is cars or cosmetics. A company is only as good as the people it keeps.” Thoroughly provided support for your response. |
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4. Evaluate the importance of one (1) of the following quotes from Anita Roddick, and speculate about two (2) lessons managers can learn from it: a. “For me, campaigning and good business is also about putting forward solutions, not just opposing destructive practices or human rights abuses.” b. “If you think you are too small to have an impact, try going to bed with a mosquito.”
Weight: 15% |
Did not submit or incompletely evaluated the importance of one (1) of the following quotes from Anita Roddick, and did not submit or incompletely speculated about two (2) lessons managers can learn from it: a. “For me, campaigning and good business is also about putting forward solutions, not just opposing destructive practices or human rights abuses.” b. “If you think you are too small to have an impact, try going to bed with a mosquito.” |
Partially evaluated the importance of one (1) of the following quotes from Anita Roddick, and partially speculated about two (2) lessons managers can learn from it: a. “For me, campaigning and good business is also about putting forward solutions, not just opposing destructive practices or human rights abuses.” b. “If you think you are too small to have an impact, try going to bed with a mosquito.”
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Satisfactorily evaluated the importance of one (1) of the following quotes from Anita Roddick, and satisfactorily speculated about two (2) lessons managers can learn from it: a. “For me, campaigning and good business is also about putting forward solutions, not just opposing destructive practices or human rights abuses.” b. “If you think you are too small to have an impact, try going to bed with a mosquito.”
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Thoroughly evaluated the importance of one (1) of the following quotes from Anita Roddick, and thoroughly speculated about two (2) lessons managers can learn from it: a. “For me, campaigning and good business is also about putting forward solutions, not just opposing destructive practices or human rights abuses.” b. “If you think you are too small to have an impact, try going to bed with a mosquito.”
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5. Examine both Ash’s and Roddick’s leadership styles. Next, select either Ash or Roddick, and specify whether or not you would emulate her style if you were in her position. Provide a rationale for your response.
Weight: 15% |
Did not submit or incompletely examined both Ash’s and Roddick’s leadership styles. Did not submit or incompletely selected either Ash or Roddick, and did not submit or incompletely specified whether or not you would emulate her style if you were in her position. Did not submit or incompletely provided a rationale for your response.
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Partially examined both Ash’s and Roddick’s leadership styles. Partially selected either Ash or Roddick, and partially specified whether or not you would emulate her style if you were in her position. Partially provided a rationale for your response.
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Satisfactorily examined both Ash’s and Roddick’s leadership styles. Satisfactorily selected either Ash or Roddick, and satisfactorily specified whether or not you would emulate her style if you were in her position. Satisfactorily provided a rationale for your response.
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Thoroughly examined both Ash’s and Roddick’s leadership styles. Thoroughly selected either Ash or Roddick, and thoroughly specified whether or not you would emulate her style if you were in her position. Thoroughly provided a rationale for your response.
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6. Clarity, writing mechanics, and formatting requirements Weight: 10% |
More than 6 errors present |
5-6 errors present |
3-4 errors present |
0-2 errors present |
