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Maiden form Brands is a global intimate apparel company that designs, sources and markets intimate apparel products such as bras, panties and “shape wear” under the Maiden form, Flexes, Layette, Sweet Nothings, Rendezvous, Subtract, Body mates and Self Expressions brand names. Which branding strategy does Maiden form use?
 

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Question 4 (1 point)

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A promotion was launched to position French’s as a fun line of condiments for a variety of everyday usage occasions. Its promotions showed vignettes of families, children and older Americans enjoying foods flavored with French’s Deli Style, Dijon Style and Honey Mustard flavors as well as its Classic Yellow mustard. The fact that all of these mustards have the French’s brand is an example of:
 

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Question 5 (1 point)

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Many people give fine chocolates as Christmas presents to friends and co-workers. The only time of year you will see Ferro Rocher chocolates advertised is during November and December as the company tries to create awareness for its product in the minds of consumers looking for that perfect utilitarian gift. This would be an example of:
 

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