Marketing For Healthcare

Marketing For Healthcare

Strategy

After reading the textbook sections on branding and viewing the interactive presentation, define the brand strategy for your healthcare organization or one you know well.
Answer the following:

Describe the brand – name, logo, color selections
Upload a copy of a marketing piece that depicts this information for your classmates to view
Is the brand used consistently on web, media, and print materials?
What recommendations might you have for the company to further solidify its brand?

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