Interacting With Health Care Consumers
The focus of this assignment is to consider how consumer demographics. And health care marketing plays a role in consumer selection of health care resources. You use your skill in marketing analysis to analyze a health care organization from a market-based perspective. Preparing for the Assignment: Select 1 (ONE, not a chain) of the following in your community or surrounding area: • Walk-in clinic, such as an urgent care facility • Retail clinic in your local grocery store or retail pharmacy • No-appointment physician’s office Research the market of this facility. Consider the following as you complete your research: •
Demographics of the consumers who use the facility selected • The location of the facility selected • The marketing used to bring in consumers to the facility selected Assignment Directions: Write a 700- to 1,050-word paper that analyzes the market perspective of the facility selected. Ensure you: • Describe the location and facility selected. • Analyze the cultural. And generational demographics of the consumers who use the selected facility. • Analyze the marketing approach used for the facility. • Consider the targeted audience of the facility based on the demographics of the consumers who use the facility. • Consider whether marketing techniques can be the same when marketing to different demographics. Format your references according to APA guidelines.