Growing The Business And Franchising

Growing The Business And Franchising

Growing The Business And Franchising

The Scenario

As a part of the Restaurant’s long-range marketing plan, your company purchased property nationwide from the now-bankrupted “Sahara Desert Dish” franchise properties. Based on your Discussion and Strategic Plan results, your company agreed that it was time to launch its nationwide strategy rolling out  the company’s patented dessert brand, “Brain Freeze.”  Your company’s financial information indicates the company now has a healthy portfolio of investments, product revenue, and cash on hand.

The Restaurant’s dessert menu has produced an exceptional revenue stream.  These products can easily be marketed as a standalone venture. The company portfolio includes the Sahara Desert Dish property purchased in anticipation of this day. The properties are all in upscale locations that easily support the Restaurant’s thematic Desert menu.

“Sally, ‘It’s now or, never’ you state, we need to start the implementation of our Franchise Division.”  Sally was taken aback by your use of her previous statement. Seeming a little concerned about the plan interfering with her entering the competition for the third Gold Star, you reassure her. “If Wolfgang Puck can open up gourmet pizza shops, that’s the only incentive we need to startup our Desert franchise operation.” Sally fires back, “You’re the one studying business law! Why did it take you so long to bring it up?” Sally continues, “Start working on the documents, and I’ll get started on creating the franchise operations menu and food handling processes.”

In your Discussion, you covered all of the eventualities companies face in expansion periods. Your companies initial investment in the purchase of bankrupt properties has placed the company in a growth position. The commercial paper securing the properties is almost paid off. Converting the properties into a new enterprise will reduce the carrying cost and increase the current revenue streams by a minimum of 20%. Franchise Licensing Fees and property leasing rentals will initially bump revenue by approximately 35%.

To start your review, first, research the requirements required to establish a legally recognized Franchise operation.  Using the Strategic Business Plan and the other resources you now have, complete the Franchise feasibility information and determine what steps are needed to enter this highly competitive area. Review the resources and respond to the Assignment.

Your Assignment

Assignment: Feasibility of Franchise Expansion:

This is a Blue Font exercise: Complete the document using a readable Blue Font.

In Assignment 9.3, you will collect data from your past assignments to develop your outline of franchise business information that you will need to complete the final project in Assignment 9.4. To fully understand the nature of a Franchise operation, review the SBA information, Forms 505, 506, and then complete the Questions in the Basic Franchise Document and the Chart in the Test for Feasibility Documents below.

Review Form 505 Drafting Guide, follow the research outlining the required steps and issues you would potentially encounter developing the required document between the Franchisor and Franchisee, the Franchise AgreementDocument 505 establishes various litigation, state, and federal statutory requirements. Review each category listed using the link and review material. You must review this material to comprehend the statutory and legal guidance required to edit and complete the Franchise Agreement in Assignment 9.4.

Review Form 506 list of issues and limits available for consideration in completing the Checklist questions/answers to revise and draft the agreement.  The questions in 506 are stated, for example, as the question below.

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