# Faleh Alajmi Gaylynne Carter Robinson WRC1013.024 1 rd April 2014 Color Distribution of M&M…

Faleh Alajmi

Gaylynne Carter Robinson

WRC1013.024

1rdApril 2014

Color Distribution of M&M candies

Introduction

The M&M Consumer Affairs apprise predicts that the color blue will have the highest distribution percentage; that is 24%. Both colors brown and red are projected to have the lowest that is 13% each. Colors orange, green, and yellow are expected to have 20%, 16%, and 14% respectively (madism). This shows that the Consumers Affairs Office expects an immense distribution in color blue candies than in any other color. These projections could be based on past occurrences or according to an analysis of the current trends in the distribution of M&Ms. The Consumer Affairs also predicts that color orange will be second dominant in distribution.

Figure 1.0(The colors in the chart are only used to enable a distinction, they do not represent the real colors) Josh Madison and his color distribution findings

Josh Madison predicts a high distribution in color orange, with a percentage of 20.76%. The distribution of color orange is just 2.3% beyond that of blue, which is the second dominant according to Josh Madison. Color green has 18.4 % in distribution as colors yellow, red and brown are at 14% each. The difference between the distributions of the various colors in this particular case is by a very small margin; this can be seen to imply a high level of competitiveness between the colors. Madison’s projection is based on current data in the market and research, as well.

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Figure 1.1    (compare the Josh Madison and his color distribution findings) Spring class 2012 and their color distribution prediction

According to the class, blue has the highest distribution with 406 units. Orange is the second in terms of distribution while colors yellow red and brown follow respectively. When converted into percentages blue has 21%, brown 13%, green 15%, orange 20%, red 12%, and finally yellow with 13%. The class spring 2012 combines research and knowledge learnt in class to arrive at these projections. Blue is seen to dominate yet again; this indicates color blue’s dominance in the distribution. The projections by the class provide students with an opportunity to apply contents taught in class in the field.

Color Blue Brown Green Orange Red Yellow Distribution

%

22%

13%

20%

20%

13%

13%

Table (compare the percentage for Spring class 2012 and their color distribution prediction) ……. Comparison of the three sources of data

From the observation in the three projections blue dominates in terms of distribution. In M&M’s Consumer Affairs projection blue leads with 24%. This is also the case in class’s projection where blue dominates with 21% in distribution. Orange is the second most dominant color overall with 20% in all the projections. In Madison’s projection, there is very little difference between the distributions of the colors, unlike in the costumer affairs case. Colors brown and red seem to be having the same level of distribution in all the projections. Color yellow on the other hand, is constantly depicting low distributions in the projections

Blue Brown Green Orange Red Yellow Josh Madison 19% 14% 18% 21% 14% 14% M & M consumer affairs 24% 13% 16% 20% 13% 14% Class results spring 2012 22% 13% 20% 20% 13% 13% Table (Comparison of the three sources of data)

Figure 1.4 (Comparison of the three sources of data)

Conclusion

This trends show that the company needs to improve on the distribution of colors brown, red, yellow, and green. If distribution of the other colors is to reach that of orange and blue, the company must adopt new distribution approaches.

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