Do companies necessarily need to come up with something new, unique, innovative and superior in orde

Do companies necessarily need to come up with something new, unique, innovative and superior in orde

Do companies necessarily need to come up with something new,
unique, innovative and superior in order to be successful?

Does you agree with this statement? “you’ve got
something new, why in the world would you ever want to be less than first to
market with it? You’ll lose your uniqueness that way “

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