ACC203 – Management Accounting Submission Date: 12th August 2018 before 23.59 pm Weighting: The assignment is worth 40% of the total unit weight. Instructions: 1. Students are required to cover all stated requirements. 2. Your answer must be both uploaded to Moodle in word file and no hard copy needed. 3. You need to support your answers with appropriate Harvard style references where necessary. 4. Only include information in your appendixes that has been directly referred to in the body of your document. 5. Include a title/cover page containing the subject title and code and the name, student id numbers. 6. Please save the document as ACC203_B1_T1_firstname_Surname_Student Number Eg:ACC203_B1_T2_John_Smith_20180000 Question 1 (10 marks) Company XYZ operates a chain of bakeries in Canberra that specialises in supplying a range of cakes to restaurants and coffee shops. Major products include lamingtons, scones, and custard tarts. Until last year, sales levels fairly stable. However, sales have been decreasing for the last 18 months. John Brown, the marketing manager of Company XYZ, is worried, and has visited major customers to find out the reasons for their decreasing sales orders. The comments of the owner of one of the most popular Canberra Coffee shops sum up the general response: ‘John, your style of cakes is oldfashioned. They are not what people want any more. Our customers prefer lighter, tastier food. They want variety and are willing to pay more for high quality innovative creations’. At a recent meeting, Brown stated that the company should expand its product offerings, or there may be no future for the company. Specifically, he believes that there are untapped markets for gourmet pies. The managing director is uncertain; he states: ‘I really don’t think that we can afford to invest time and money into fads. We sell cakes, we are not a gourmet caterer!’ Brown points out that it is these new items that customers are asking for, so it makes sense from a strategic point of view to develop these products. However, the managing director is till uncert
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