31) Conducting training programs for employees is an example of building social capital.
32) Social media increases the number of relationships in a network through word of mouth.
33) Frequent interactions with people increases social capital.
34) The number of relationships and relationship strength are factors that contribute to social capital.
35) The labor requirements of social media applications can be easily estimated.
36) Crackpots are users who spread positive information about companies.
37) Organizations run the risk of unfavorable customer reviews when using social media applications.
38) Mutinous movements are positive actions taken by a group of customers to promote a company or product.
39) Responding to user content problems is best reserved for when the problematic content has caused the organization to do something positive as a result.
40) Location-based marketing integrates user location data into marketing activities.