11) SM application providers develop and operate their own custom, proprietary, social networking application software.
12) Content data is data about relationships.
13) Connection data differentiates social media information systems (SMIS) from Web site applications.
14) Both Web sites and social networking sites present user and responder content, but only social networking applications store and process connection data.
15) SM application providers store and retrieve SM data on behalf of sponsors and user communities.
16) For SM sponsors, social networking procedures are informal, evolving, and socially oriented.
17) SM sponsors do not require training on social media information systems (SMIS) user procedures to contribute to their organization's SM site.
18) Employees who contribute to and manage social networking sites will generate direct labor costs.
19) When confronted with contrary evidence, defenders of belief change their opinion.
20) Defenders-of-belief communities facilitate activities like sales and marketing.